A HERITAGE BAKED THROUGH GENERATIONS
PANADERIA DE MOLO®
A trademarked pioneer pasalubong brand, Panaderia de Molo is known not for where it began, but for the unmistakable taste and quality of its products—flavors that generations continue to remember.
Rooted in Iloilo City’s rich pasalubong tradition, Panaderia de Molo has long stood as part of the city’s culinary heritage—a legacy shaped by time-honored craftsmanship and products that have become a significant part of Iloilo’s history.
The brand’s production is overseen by the family-owned Iloilo HLC Foods Corporation. Meanwhile, the four official Panaderia de Molo stores are operated by Tiendecitas de Iloilo Food Products, a sole proprietorship under Hyacinth L. Catral—granddaughter of Luisa Jason Sanson, a legacy operator of Panaderia de Molo in Molo, Iloilo City, and the IPOPHL-registered trademark owner of the brand.
We are the original maker of Iloilo’s famous heritage biscuits—biscocho principe, bañadas, galletas, hojaldres, and more—crafted from recipes passed down through generations. Our selections also include a variety of other authentic Filipino pastries and pasalubong favorites, all made with the same dedication to quality, authenticity, and tradition.
Panaderia de Molo® – Our story, history & heritage
Our Story
Our Story
Our Story
When Molo Church was rebuilt in stone during the late 19th century, egg whites were used to strengthen its walls — leaving yolks that would inspire the creation of the town’s cherished biscuits.
Resourcefulness became tradition, and tradition became flavor, shaping a heritage remembered lovingly by families and generations through time.
To
When Molo Church was rebuilt in stone during the late 19th century, egg whites were used to strengthen its walls — leaving yolks that would inspire the creation of the town’s cherished biscuits.
Resourcefulness became tradition, and tradition became flavor, shaping a heritage remembered lovingly by families and generations through time.
Today, Panaderia de Molo® honors this story of Ilonggo ingenuity and craftsmanship — celebrating a legacy our family remains proudly connected to, and a heritage we continue to uphold with devotion, authenticity, and care.
Mission
Our Story
Our Story
Our mission is to share the true taste of heritage by crafting biscuits and pasalubong the way they should be, with trusted quality and excellence in every bite.
Vision
Our Story
Vision
To let every customer experience the warmth of tradition through our assorted biscuits and quality pasalubong, expertly crafted and perfected to deliver a timeless flavor story that tastes like home.